2020 graduates of our CLI's course for social entrepreneurs

Organizational Management for Social Entrepreneurs

Curriculum Goals and Objectives
The goal of the educational program of Cleveland Life Institute (CLI) is to enhance social entrepreneurship by offering a course that bridges instruction with practical applied knowledge. Our twelve-week program covers a range of topics, both fundamental and problem-based, including social justice practices, business planning, legal issues, finance and fundraising, partnerships, and community impact.

By using an interactive approach, participants create and grow a sustainable nonprofit organization with a social justice mission that engages a timely issue identified as one of the area’s most pressing social and/or environmental problems. Participants take away a plan of action for the next steps. CLI serves as a brain trust encouraging peer learning, networking with community experts, providing tips for online resources, and alumni follow-up for continued growth.

Each term CLI offers one competitive Blueprint Project Award (BPPA) per course to a nonprofit organization that is ready to enact its social justice mission. The organization will serve as the model nonprofit to demonstrate the application of course content. The Award includes many benefits such as targeted attention, a final evaluatory report, and a $1,000 grant.

For more information, visit: https://clelifeinstitute.org/cli-blueprint-project-award/https://clelifeinstitute.org/blueprint-project/

Instructional Approach
The online course includes an interactive session where participants learn via real-world experiences provided by guest lecturers who are community-based experts, connect with peers in small group virtual breakout sessions, work alongside a “BluePrint Project” demonstration to grow a sustainable nonprofit organization, and walk away with a plan to put into immediate action. The course includes access to online resources and networking opportunities.

Advice for online trainers


Please note that a session may be moved to another date; we will notify you at least 2 weeks in advance.

  1. Introduction 1-19-22
    1. Greetings – K Burris, V Bull, V Seeberg
    2. Explore the definition of social entrepreneurship, and ways a social entrepreneur creates sustainable solutions to meet the social and environmental challenges within society.
    3. Participants introduce their social entrepreneurial project or organization and their reason and expectation for the class – V Seeberg, V. Bull.
    4. Social Justice Concerns and Practices – V Seeberg

  1. Class BluePrint Project and Feasibility Study 1-26-22
    1. BluePrint Project Introduction – Nonprofit awardee & V Seeberg facilitator
      The Project representative will provide historical background, description, operations and management policies (as is), marketing research (as is), financial data and accounting practices (as is), legal requirements, — and what their immediate objectives might be.
      Q & A
      Break 5 min
    1. Feasibility Study – V Bull
      A feasibility study aims to objectively and rationally uncover the strengths and weaknesses of the proposed project, the resources required to carry through, the cost required and value to be attained, and ultimately the prospects for success.
    1. Workshop, Q & A

  1. Organizational Management I: From the Opportunity to the Business Plan – V. Bull 2-2-22
    1. A business plan is a written document that describes all the internal and external elements involved in starting a venture, including the integration of operational plans such as marketing, finance, and human resources. It addresses both the short-term and long-term decision-making for the first three years. It is the road map, also for the remaining sessions of this course.
    2. Workshop: Draft a general business plan to show strengths and weaknesses.
  2. Marketing – M. Rucker Adams 2-9-22
    1. Doing market research, analysis, and understanding your ideal customer’s interests.
    2. Effective digital marketing strategies.
    3. Q & A
    4. workshop

  1. Organizational Management II: Administration of the nonprofit enterpriseT. Santone & V. Bull 2-16-22
    1. What goes into planning, executing, and managing the nonprofit from the beginning to the end. Leadership skills relevant to working with diverse communities, subcultures, political and government agencies will be explored.
    1. Tom Santone: Legal and Regulatory Issues, federal and state laws, statutes, and administrative actions, appropriate forms of ownership for the social enterprise
    2. Workshop: Draft plan.

  1. BluePrint Project Work Session – V. Seeberg, facilitator 2-23-22Discussion of the BluePrint Project and your organization
    1. Faithfulness to its social impact mission. Does it empower stakeholders and participants to aspire and enhance their freedoms?
    2. Does it have organizational management plans that include some of the elements discussed in sessions 2-6?
    3. Workshop: Compose a “case statement” for your organization, that could be used as the foundation for near and far future work, including elements from a. and b., 1-3 pages
  1. Risk Management – D. R. Kuhn & Financial Management 3-2-22
    1. Good corporate governance requires a risk management program. There are four components to risk management – loss identification and measurement, loss prevention and loss control and insurance. This class will discuss the types of risk your enterprise faces and discuss strategies used by other organizations to mitigate risks.
    2. Q & Abreak
    1. Financial Management
    2. Accounting

  1. Impact Evaluation: Finding What Works – D. Holmes 3-9-22
    1. Often required for grants but useful for self-evaluation, reorientation, replication, etc., impact evaluation goes beyond describing or measuring impacts to seeking to understand the role of the project or its activities in producing these; includes examining unintended impacts.
    2. Workshop: Apply “Logic Framework: to your organization

  1. Grantwriting: 3-16-22L. Peavy Webinar, Five Keys to Success.
  • Before You Begin: Learn to master critical processes and procedures before
  • Grant Research: Learn how to determine the best funders for your socially conscious organization.
  • What to Write: Learn what to write that showcases your organization’s services.
  • How to Write: Learn how to write that positions your company as the best funding candidate.
  • Getting Noticed: Learn the tips to get your application noticed.Workshop, product: draft strategy

  1. Board Development – B. Broadbent… 3-23-22
    1. Strategies how to grow a supportive board.
    2. Networking.
    3. What are the Board’s responsibilities?
    4. Workshop product: draft strategy.

  1. BluePrint Project Peer Evaluation – Class Project – V. Seeberg 3-30-22

Presentation of report on the state of readiness of BluePrint Project on above 10 topics. Discuss next steps – strategic plan.

  1. Graduation Address, Celebration, Photos, Plans for Class Reunion – Burris, Bull, Seeberg 4-6-22